Teradata Applications

BE A BIG DATA MARKETING HERO: AN ENTERPRISE GUIDE TO RULING YOUR CUSTOMER'S WORLD

big data hero ebooklet Generating big ideas from big data analytics requires business leaders to think big. After all, in a single year, people generate 1.8 zettabytes of data - the equivalent to every U.S. citizen tweeting three times per minute for 26,976 years! Harnessing such massive amounts of data is a challenge of heroic proportions, yet the rewards are greater perspective of your total marketing portfolio and unrivaled customer insight.


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This guide can help you:

  • Integrate information from all marketing channels to improve efficiencies.
  • Connect with customers in relevant ways to boost profitability.
  • Help internal stakeholders understand the threats of divided data.

 

 
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