BE A BIG DATA MARKETING HERO: AN ENTERPRISE GUIDE TO RULING YOUR CUSTOMER'S WORLD
Generating big ideas from big data analytics requires business leaders to think big. After all, in a single year, people generate 1.8 zettabytes of data - the equivalent to every U.S. citizen tweeting three times per minute for 26,976 years! Harnessing such massive amounts of data is a challenge of heroic proportions, yet the rewards are greater perspective of your total marketing portfolio and unrivaled customer insight.
This guide can help you:
- Integrate information from all marketing channels to improve efficiencies.
- Connect with customers in relevant ways to boost profitability.
- Help internal stakeholders understand the threats of divided data.