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Magic Quadrant for Marketing Resource Management
Use Gartner's report to help guide you on selecting and implementing a Marketing Resource Management solution to:
  • Automate your processes to maximize efficiency
  • Digitize the entire approval process to make sure campaigns align to corporate objectives
  • Gain real-time insight into the status of all your marketing activities

    According to Gartner, when MRM is fully implemented, marketers can save more than 15% of their marketing budgets with the same number of resources.

    ~Tech Go-to Market: Marketing Resource Management Drives More Effective Marketing and Better Alignment with Sales, September 2013
ANALYST REPORT
Learn what to look for in a Marketing Resource Management solution. Compare vendors to see which one truly delivers the best solution for your needs
 


 

 

 
        
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.