Teradata Application

Magic Quadrant for Marketing Resource Management
Use Gartner's report to help guide you on selecting and implementing a Marketing Resource Management solution to:
  • Automate your processes to maximize efficiency
  • Digitize the entire approval process to make sure campaigns align to corporate objectives
  • Gain real-time insight into the status of all your marketing activities

    According to Gartner, when MRM is fully implemented, marketers can save more than 15% of their marketing budgets with the same number of resources.

    ~Tech Go-to Market: Marketing Resource Management Drives More Effective Marketing and Better Alignment with Sales, September 2013
Learn what to look for in a Marketing Resource Management solution. Compare vendors to see which one truly delivers the best solution for your needs



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