How marketers are using technology to profit from today's multi-channel reality
Marketing is advancing at an astonishing pace. In the last ten years or so, the explosion in digital communications and proliferation in marketing channels has presented organisations with a multitude of opportunities to communicate with their customers. With even more new channels to customers continuously opening up, the pace of development is relentless.
However, along with these opportunities come challenges. To pinpoint these challenges, what they mean for organisations and how marketers across Europe address them using smart technology solutions, Teradata conducted a multi-channel marketing survey of senior marketing personnel. The Data-Driven Marketing Survey, Europe involved more than 1,100 senior marketing personnel from 19 different European countries including the UK, France, Germany and Russia.
To find out how marketers are using smart technology solutions to answer these challenges and to benchmark yourself against your peers, download the Data-Driven Marketing Survey 2013, Europe today. The survey will also show you how you can address evolving challenges and improve your marketing performance.